Woke Brew: 50% Less Flavor, 100% More Hashtags
What happens when marketing departments become more important than the people making the product? Woke Brew imagines the answer.
branding
Logos, Land, and the Woke Wars
True story: I’m in Tuba City, AZ at a grocery store. I’m in Navajo country, checking out with a cute little Native American teen cashier. I’ve got a box of Land O’Lakes butter — the “new” box without the iconic Indian princess. I decide to be a smart alec white boy and ask her if … Read more
Blue Genes: Denim, dopamine, and the outrage economy.”
What happened (facts first) Who decides what “good genes” are? A personal note (why this hits nerves) I grew up feeling invisible—big nose, bad skin, loner energy, not a jock but not quite a nerd. Popular girls were a mystery; I gravitated to other outsiders. When you don’t see “the ideal” in yourself, it’s easy … Read more