Ever wonder why the commercials you hated most are often the ones you still remember decades later? The answer isn’t bad advertisingāit’s human psychology. Sometimes the smartest marketing strategy is simply making sure you never forget.
We’ve all seen the perfect hamburger on televisionātowering, juicy, and irresistible. Then we unwrap the real thing. Why do advertisers make food look so much better than it really is? The answer says as much about human psychology as it does about marketing.
When Pepsi jokingly offered a military jet in a 1990s commercial, one customer took the offer seriously. The resulting lawsuit became one of the most famous consumer cases in advertising history.
What happened (facts first) Who decides what āgood genesā are? A personal note (why this hits nerves) I grew up feeling invisibleābig nose, bad skin, loner energy, not a jock but not quite a nerd. Popular girls were a mystery; I gravitated to other outsiders. When you donāt see āthe idealā in yourself, itās easy … Read more