Pepsi’s “Number Fever” (1992): Why Some Shops Still Say No
In 1992, a national bottle-cap promo promised big cash to lucky numbers. Then the nightmare: due to a numbering/printing fiasco, tens of thousands of people believed they’d won. What should’ve been a feel-good campaign turned into street protests, factory blockades, and reported injuries—along with news reports citing five deaths tied to the chaos.Courts and regulators … Read more