The Greatest Golf “Insurance” That Never Was

Remember when American Express advertised a “lost or stolen replacement” perk? Buy something with your Amex, lose it or have it stolen, and they’d replace it.
Legend has it a golfer marched into the pro shop, bought a dozen Titleist balls… then promptly “lost” all twelve during his round. He calls Amex: “I need a replacement dozen.”
Somewhere in a conference room, a compliance officer spit coffee and the policy got tighter than a two-foot putt for double bogey.
Moral of the story: if your slice is a crime scene, Amex isn’t the detective.

My guess is somebody besides American Express (Pepsi) didn’t bother with disclaimers that would cover something like this. A similar thing happened with the Pepsi Where’s My Jet story, and that one is verifiable, the documentary is on Netflix.

Allegedly. Anecdotally. And definitely for laughs—check current policies before you try anything but a mulligan.

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